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Your ID coronavirus newsletter update

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Welcome to Independent Dealer’s first newsletter to update you on the ongoing coronavirus crisis. In each edition we aim to bring news from NOPA, the buying groups, wholesalers and vendors about what they are doing to help the IDC survive. We’ll also feature a few stories each issue about other dealers and what they have been doing to get by. If you have any stories to share about wins you have achieved, marketing masterstrokes or just something to make us smile, please email them to

Winner’s Circle

The Penn is mightier than the sword
One of the few bright spots to come out of the current situation is the creativity being shown by members of the IDC when it comes to marketing. Here Penn Office Products from West Chester, PA, has used a popular Drake meme (I believe that’s what the kids call it) to have a quick dig at the Big Boxes while promoting its delivery services. Nice work!

Rolling in the deep
It won’t have escaped anybody’s attention that toilet roll was a highly sought after commodity in the early days of the pandemic, so what better way to give back to the community than to provide some supplies. That’s why AHI Enterprises of San Antonio, TX, donated 1,920 rolls of toilet paper to local Food Bank last week. Kudos should also go to Enterprise for donating a truck to make this delivery possible.

Vendor News

Avery steps up to
the template

Avery has created some new germ prevention templates to help in the current situation. These new Hand Washing, Virus Prevention, Coronavirus Symptom templates are now live in Design & Print online, a free design software for the firm’s products.

Victor to lower freight costs until May
To help sales of home office equipment, Victor Technology is lowering the minimum dollar value for prepaid freight on orders from the normal $300 to a special $100 promotional minimum value between now and May 31. Victor will also be offering a 10% discount on standing desks and desktop organizer products to dealers through the end of May.

NOPA update

A lot continues to happen each and every day within our communities, states, businesses, and Washington when it comes to restarting the economy and bending the COVID-19 curve. NOPA will once again host its weekly Friday call with dealers to talk about what’s happening in the industry and give you the latest information coming out of Washington. Congress has agreed on Phase 4 stimulus funding and Friday’s call will focus on what this means for those who have yet to be approved for a government backed loan. Paul Miller will also share industry specific data, small business data, SBA data and talk about what the new round of government funding looks like. Register for the webinar below if you haven’t already!

Register now

ISG update

  • During these unprecedented and challenging times the safety and viability of our members is our priority here at ISG. It is critical that we consider any and all initiatives that will assist our members to continue to operate as best as possible during this current business climate.
  • ISG has been proactively communicating through a special COVID-19 Update Bulletin all pertinent supplier issues regarding supply chain or inventory issues as well as sharing with the entire ISG community submitted dealer best practices, on a weekly basis at least.
  • ISG has hosted and co-hosted several interactive COVID-19, Dealer Best Practices, PPP and CARES Act related webinars
  • Created an ISG COVID-19 Updates and Resource Center on our website where members can find any and all information we have included in the weekly updates, webinars, dealer best practices, legislative information and updates, safety and health resources and more.
  • Created a web page dedicated to all sales opportunities and work from home and/or learn from home marketing materials to support our dealers and their customers during these unprecedented times. We hope these tools and materials enable our dealers to meet the needs of both their employees and customers.
  • Q4-2019 rebate distribution was paid out three weeks early and was a record-breaking distribution in excess of $12,000,000
  • Effective immediately, and as long as necessary, all members are eligible for extended payments terms to the group in order to assist them as they focus on how best to support their employees, customers and communities.
  • ISG Suppliers have committed to ISG members receiving the products they need to service their customers, providing flexibility in payment terms and expediting rebates, enabling us to pay members earlier than scheduled.

S.P. Richards update

Hundreds tuned into the April 21 follow-up webinar focused on the Payroll Protection Program (PPP), hosted by S.P. Richards Co. (SPR) and Independent Suppliers Group (ISG) and led by Moore Colson. Like our initial webinar 3 weeks ago, we have received many requests for the recording and the visuals from business owners who wanted to re-listen to the webinar or who were unable to participate.
Please click on the links below for the audio recording of the actual April 21 webinar and the presentation visuals.

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