The ODP Corporation (ODP) has announced what it is calling a “major milestone in its B2B evolution.”
Its ODP Business Solutions subsidiary has won a contract with “one of the world’s largest hotel management organizations” that will see the reseller become a “preferred provider” for operating supplies and equipment. ODP said “this product expansion and strategic partnership reflects ODP Business Solutions’ continued evolution beyond office supplies and highlights the company’s ability to leverage its capabilities and offerings to elevate the experience to businesses in the hospitality, healthcare and adjacent sectors.”
The press release continued (slightly edited for style):
“Our expansion in the hospitality market is a strategic step forward, leveraging our expertise to offer the service and compliance standards that customers in this space demand,” said David Centrella, president of ODP Business Solutions. “This milestone aligns perfectly with our commitment to providing broad, comprehensive solutions and solidifies our position as a trusted partner in this dynamic and growing industry sector.”
“This agreement represents a major inflection point in our company’s history, positioning ODP to pursue growth in new and growing industry segments where our core competencies resonate,” said ODP CEO Gerry Smith. “The hospitality sector, combined with other adjacent industry segments, represents a $60 billion market opportunity for ODP Business Solutions to showcase its next-day delivery, high-level customer service and national supply chain coverage to a growing industry base.”
ODP Business Solutions will help hotels elevate their linen and towel service by providing high-quality textiles for bed and bath. It will also distribute liquid beauty products and lodging kits, all uniquely packaged to accommodate the needs of every client and guest. The expansion of their product portfolio also includes hotel room technology and in-room amenities.
“These offerings reflect our commitment to delivering trusted brands and products which perfectly supports the curated experience we deliver to our customers every day and across every industry,” said Nisha Brown, VP of marketing and product management at ODP Business Solutions.
Hospitality was highlighted as a key focus area for ODP when it presented its third quarter 2024 results at the start of November. At the time, a $150 million-a-year contract with another unnamed customer was heralded as “transformative” The subsidiary has also been running a marketing campaign called Oh! to raise. awareness of the breadth of the product categories it offers.
News of this new hospitality business comes a month or so before ODP is due to publish its full-year results. It will be hoping for better top- and bottom-line trajectory following the steep declines it reported three months ago. An update on the future of the Office Depot retail network is also expected.
This story was originally published as premium content by our sister publication OPI.
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