May 2025

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May 2025

Cover Story: Retaining customers and increasing spend – Lisa Veeck talks to dealers about their strategies for keeping customers and raising their engagement
The Winner’s Circle: 
Good things happening to independents
Secrets of Success:
Capstone Office Products, Fairfax, Virginia

Plus: Industry News; WSA updates; Paul Miller on the impact of the Trump administration’s DOGE efforts, tariffs and GSA changes on your business; Rick Marlette of OP Software offers an insight on pricing strategy in the second of his series of articles; West McDonald on how best to use AI to generate images for marketing; Tom Buxton on why Amazon isn’t your problem, its customers are; Jennifer Vitanzo with tips to improve your SEO ranking; Troy Harrison on how to handle price objections from current customers; Marisa Pensa on the power of the product mix; and more…

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Download the printable PDF version Independent Dealer May 2025

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