Sept/Oct 2004

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Sept/Oct 2004

Cover Story: Earn top honors in education—Our associate editor Lisa Veeck looks at how best to prepare for back-to-school sales and make money all year round in the education sector
The Winner’s Circle: 
Good things happening to independents
Secrets of Success:
Office Centre/Teacher’s Pet, Crowley, Louisiana

Plus: Industry News, including Industry Week report and NAOPA winners; WSA updates; West McDonald explains how to get the most out of chatbots; Tom Buxton says even in recession, some customers will have money to spend; Troy Harrison accepts no excuses when it comes to sales technology; and more…

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